Get started today on your NIL journey

We are on a mission to make NIL information and guidance accessible and actionable for the 99.9% of high school and college athletes who don’t already have those 6-figure deals.

Leaders in sports marketing industry will teach you how to create and leverage your brand in the world of NIL. Plus you’ll leave the course with your first NIL deal!

 

Why we exist

Let's Face The Truth…
Navigating NIL is Confusing

 
 

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No Guides

Sure there are resources scoured across the internet, but no intensive, step-by-step guide covering everything you need from start to finish - from setting up your brand to securing your first deal.

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False Claims

With NIL being so new, everyone is calling themselves an expert. We have partnered with proven leading professionals in both the NIL and sports marketing space… their resumes speak for themselves.

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No Action, All Talk

Watching videos and reading is great... But to TRULY learn you need to PRACTICE! You’ll walk out of this experience putting what you learned to use immediately - creating your brand and getting deals.

THAT’S WHY WE CREATED

The 4 Day NIL Deal

In this 4 day intensive. You’ll receive practical tools through a unique workbook and challenges, implementing your teachings effectively. By the course's end, you'll grasp NIL fundamentals, create a personal brand, navigate sponsorship conversations, and manage incoming finances confidently.

Phase 1

Understanding NIL

    • Overview of name, image, likeness (NIL)

    • How coaches, athletes, collectives, universities, agents, and brands interact

    • Introduction to key concepts, skills, and tools to optimize your value

    • In-person brand monetization vs. digital media

    • Background on the variance of NIL legislature

    • Understanding NIL regulations and compliance requirements

    • How to learn about your state & school guidelines

    • What to think about during NIL conversations, with collectives, brands, etc.

    • How to navigate legal aspects, contracts, and agreements

    • How NIL has changed the recruiting scene

    • How many NIL reals are really out there?

    • How to navigate conversations around NIL when recruiting

    • The role of collectives in recruiting

Phase 2

Building Your Brand

    • Theories related to brand management & best practices in personal branding

    • Applying lessons learned from successful athletes who have created personal brands

    • The evolution of personal branding in sports

    • Importance and impact of personal branding on athletes' careers

    • Where do you start?

    • Constructing a personal branding marketing plan

    • Personal branding dos and don'ts

    • Creating and maintaining a professional brand and social media profiles

    • Leveraging social media platforms for growth

    • The role of giving back to communities and interacting with local organizations

    • Strategies for charitable giving and philanthropy

    • The impact of activism on athlete personal brands

    • Establishing and promoting a philanthropic brand that is mutually beneficial

    • Designing a content creation platform, fan engagement, and brand development

    • Working knowledge of the aspects of content creation and suggested technology

    • Building a content calendar and strategy, what should you post about?

    • How do you post? What are things to think about when posting?

Phase 3

Sponsorship Deals

    • Components of an NIL valuation

    • Leveraging digital technologies for digital value

    • How to price out a deal and understand your worth

    • Collaborating with brands in person and digitally, sponsored content

    • Selling merchandise and products

    • Use analytics tools on social media platforms to understand your audience's behavior

    • Identifying the right brands and partnerships for your personal brand

    • Approaching potential sponsors and understanding their criteria

    • Negotiating sponsorship deals effectively

    • Techniques and strategies for successful negotiations

    • How to read a contract, what to pull out and discuss

    • Practicing negotiation scenarios and how to communicate

Phase 4

Execution

    • When and why you would need a support system

    • Identifying and assembling a support team (agents, managers, PR)

    • Effective collaboration within your team

    • Intro to financial literacy and money management skills

    • Creating a budget and investment strategies

    • Building long-term wealth and financial security

    • Tax implications and awareness

    • Students create their athlete personal branding strategies

    • A checklist of everything you should have executed up to this point

    • Goal setting and accountability

    • As a graduate of this program, you have an affiliate partnership, code and rev share - go execute your first brand deal